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~accessRights:"restricted"
~person:"Gilal, Faheem Gul"
~person:"Ladhari, Riadh"
~subject:"Brand"
~subject:"personal values"
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International journal of consumer studies
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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2
Values, socially conscious behaviour and consumption emotions as predictors of Canadians' intent to buy fair trade products
Ladhari, Riadh
;
Tchetgna, Nina Michèle
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 696-705
Persistent link: https://www.econbiz.de/10011823460
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