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~accessRights:"restricted"
~person:"Gilal, Faheem Gul"
~subject:"Consumer behaviour"
~subject:"brand equity"
~subject:"environmental management"
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
2
Consumer e-waste disposal behaviour : a systematic review and research agenda
Gilal, Faheem Gul
;
Shah, Syed Mir Muhammad
;
Adeel, Sultan
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1785-1803
Persistent link: https://www.econbiz.de/10013411967
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