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~accessRights:"restricted"
~person:"Gilal, Rukhsana Gul"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Konsumentenverhalten
Brand management
3
Gender
3
Geschlecht
3
Markenführung
3
Brand passion
2
Consumer behaviour
2
Advertising effects
1
Age and gender
1
Age group
1
Air passenger transport
1
Air travelers
1
Altersgruppe
1
Beziehungsmarketing
1
Brand image
1
Celebrity credibility
1
Celebrity endorsement
1
Celebrity-Werbung
1
Celebrity-user gender congruity
1
External motivation
1
Generations X, Y, and Z customers
1
Identified motivation
1
Intrinsic motivation
1
Introjected motivation
1
Leistungsmotivation
1
Markenimage
1
Motivation
1
Passagierluftverkehr
1
Relatedness needs satisfaction
1
Relationship marketing
1
USC
1
Werbewirkung
1
Work motivation
1
brand avoidance
1
brand hate
1
gender differences
1
undesired self-congruence
1
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Aufsatz in Zeitschrift
Case study
Article in journal
2
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English
2
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Gilal, Rukhsana Gul
Han, Heesup
5
Liébana-Cabanillas, Francisco
4
Mattila, Anna S.
4
Rahman, Zillur
4
Azar, Salim L.
3
Chang, Chun-Tuan
3
Khan, Imran
3
Machado, Joana César
3
McLaughlin, Caitlin
3
Salo, Jari
3
Sveinson, Katherine
3
Tjiptono, Fandy
3
Yoon, Hye Jin
3
Arli, Denni
2
Bakir, Aysen
2
Cervera-Taulet, Amparo
2
Chebat, Jean-Charles
2
Chen, Rui
2
Chetioui, Youssef
2
Choi, Hojoon
2
Coleman, Catherine A.
2
Ding, Ying
2
Eisend, Martin
2
Farzana Quoquab
2
Gal, David
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
González, Eva M.
2
Harnish, Richard J.
2
Hatzithomas, Leonidas
2
Haverila, Kai
2
Haverila, Matti J.
2
Hein, Wendy
2
Heinrichs, John H.
2
Hoeber, Larena
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Jihad Mohammad
2
Kalinić, Zoran
2
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International journal of information systems and change management : IJISCM
1
Review of managerial science : RMS
1
Source
All
ECONIS (ZBW)
2
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Towards a new framework for mapping service brand avoidance : the moderating effect of
gender
and generation cohorts
Gilal, Faheem Gul
;
Memon, Amjad Ali
;
Gilal, Rukhsana Gul
; …
- In:
International journal of information systems and change …
12
(
2020
)
2
,
pp. 119-145
Persistent link: https://www.econbiz.de/10012598806
Saved in:
2
Linking motivational regulation to brand passion in a moderated model of customer
gender
and age : an organismic integration theory perspective
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
Saved in:
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