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~accessRights:"restricted"
~person:"Heo, Jun-Yeon"
~person:"Ho, Jyh-Wen"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Relationship marketing
Bundling strategy
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Leistungsbündel
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Heo, Jun-Yeon
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Kohtamäki, Marko
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International journal of product lifecycle management : IJPLM
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Journal of retailing and consumer services
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A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
2
A customer-oriented model of product-service system lifecycle
Heo, Jun-Yeon
;
Lim, Chiehyeon
;
Kim, Kwang-Jae
- In:
International journal of product lifecycle management : …
11
(
2018
)
4
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012023907
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