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~accessRights:"restricted"
~person:"Hoffjann, Olaf"
~subject:"Narrative Methode"
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Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
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Die Ironie der Geschichte : es ist nur ein Spiel. Selbstthematisierende Werbung und strategische Erzählungen als strategisches Kommunikationsspiel
Hoffjann, Olaf
- In:
Strategische Kommunikation im Spannungsfeld zwischen …
,
(pp. 43-57)
.
2018
Persistent link: https://www.econbiz.de/10011720455
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