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~accessRights:"restricted"
~person:"Howe, Michael"
~person:"Krishnan, Ranjani"
~person:"Zhao, Yanhui"
~subject:"Markenimage"
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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