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~accessRights:"restricted"
~person:"Hsieh, Meng-Hua"
~subject:"Germany"
~subject:"United States"
~subject:"Werbewirkung"
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The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
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