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~accessRights:"restricted"
~person:"Ishii, Hiroaki"
~person:"Kim, Soojin"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Product design
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brand equity
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congruity
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hedonism
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packaging design
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price-consciousness
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private brands
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Ishii, Hiroaki
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Journal of retailing
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ECONIS (ZBW)
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The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
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2
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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