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~accessRights:"restricted"
~person:"Ito, Kenichi"
~person:"Jongmans, Eline"
~subject:"Consumer behaviour"
~subject:"Online retailing"
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Consumer behaviour
Online retailing
Benutzerschnittstelle
2
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User interface
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Beziehungsmarketing
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E-commerce
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Electronic Commerce
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Mass Customization
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Online-Handel
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Product design
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Visualisierung
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Website
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choice architecture
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cross-cultural marketing
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field experiment
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fluency
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information processing
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mass customization
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Ito, Kenichi
Jongmans, Eline
Bellis, Emanuel de
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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ECONIS (ZBW)
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Impact of website visual design on user experience and website evaluation : the sequential mediating roles of usability and pleasure
Jongmans, Eline
;
Jeannot, Florence
;
Liang, Lan
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2078-2113
Persistent link: https://www.econbiz.de/10014234289
Saved in:
2
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
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