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~accessRights:"restricted"
~person:"Jain, Varsha"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"Qualitative Methode"
~subject:"process of surrogate branding"
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Corporate social responsibility
Konsumentenverhalten
Qualitative Methode
process of surrogate branding
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Jain, Varsha
Roy, Subhadip
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International journal of management concepts and philosophy : IJMCP
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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