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~accessRights:"restricted"
~person:"Kim, Soojin"
~subject:"Germany"
~subject:"United States"
~subject:"Visualisierung"
~subject:"Werbewirkung"
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Visualisierung
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Kim, Soojin
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Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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