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~accessRights:"restricted"
~person:"Kind, Hans Jarle"
~person:"Reijmersdal, Eva A. van"
~subject:"Network economics"
~subject:"Television advertising"
~subject:"Werbung"
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Network economics
Television advertising
Werbung
Fernsehwerbung
3
Advertising
2
Theorie
2
Theory
2
Advertising effects
1
Auskunftspflicht
1
Consumer behaviour
1
Corporate disclosure
1
Disclosure regulation
1
Fernsehsender
1
Konsumentenverhalten
1
Market structure
1
Marktstruktur
1
Media competition
1
Media economics
1
Media usage
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Mediennutzung
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Medienwettbewerb
1
Medienökonomik
1
Preismanagement
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Pricing strategy
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Product Placement
1
Product placement
1
Public relations
1
Sponsoring
1
Sponsorship
1
Television industry
1
Unternehmenspublizität
1
Vertical integration
1
Vertical relations
1
Vertikale Integration
1
Werbewirkung
1
brand placement
1
disclosure
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involvement
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memory
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recall
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recognition
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Kind, Hans Jarle
Reijmersdal, Eva A. van
Bellman, Steven
11
Varan, Duane
9
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4
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Discussion paper / Centre for Economic Policy Research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
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ECONIS (ZBW)
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Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
2
Competition for advertisers and for viewers in media markets
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
-
2015
Persistent link: https://www.econbiz.de/10011289184
Saved in:
3
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
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