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~accessRights:"restricted"
~person:"King, Stephen"
~person:"Septianto, Felix"
~subject:"Personality psychology"
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Personality psychology
Advertising effects
21
Werbewirkung
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Consumer behaviour
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advertising
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King, Stephen
Septianto, Felix
Dodoo, Naa Amponsah
4
Kim, Kacy K.
2
Koinig, Isabell
2
Paramita, Widya
2
Pradhan, Debasis
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Quach, Sara
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Tran, Trang P.
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Yoon, Sukki
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International journal of advertising : the review of marketing communications
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
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