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~accessRights:"restricted"
~person:"Kleinaltenkamp, Michael"
~subject:"Betriebliche Wertschöpfung"
~subject:"Customer success manager"
~subject:"Marketingmanagement"
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Betriebliche Wertschöpfung
Customer success manager
Marketingmanagement
Customer value
8
Kundenwert
8
Value creation
5
Beziehungsmarketing
4
Lieferantenmanagement
4
Relationship marketing
4
Supplier relationship management
4
Value in use
4
B-to-B-Marketing
3
Business-to-business marketing
3
Consumer behaviour
3
Customer success management
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Success factor
3
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Management
2
Marketing management
2
Servitization
2
Solution business
2
Adaptive selling
1
Bundling strategy
1
Business relationships
1
Competitive advantage
1
Customer experience
1
Customer relationships
1
Expected value in use
1
Experienced value in use
1
Inter-organizational relationships
1
Leistungsbündel
1
Means-end chaining
1
QCA
1
Relationship value
1
Salespeople
1
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English
6
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Kleinaltenkamp, Michael
Eggert, Andreas
6
Keränen, Joona
6
Gallarza, Martina G.
5
Shamim, Amjad
5
Aarikka-Stenroos, Leena
4
Frow, Pennie
4
Le Nguyen Hau
4
Payne, Adrian
4
Ahn, Jiseon
3
Akter, Shahriar
3
Babu, Mujahid Mohiuddin
3
Busser, James A.
3
Chaker, Nawar N.
3
Corsaro, Daniela
3
Del Chiappa, Giacomo
3
Elgeti, Laura
3
Gil Saura, Irene
3
Khan, Imran
3
Luu Trong Tuan
3
Perdue, Richard R.
3
Shulga, Lenna V.
3
Ulaga, Wolfgang
3
Al-Homaidi, Eissa A.
2
Albinsson, Pia A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Anderson, James C.
2
Arteaga, Francisco
2
Arteaga-Moreno, Francisco
2
Balaji, M. S.
2
Biggemann, Sergio
2
Bischoff, Pirmin
2
Blasco-López, Ma Francisca
2
Boadi, Evans Asante
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Dey, Bidit Lal
2
Edvardsson, Bo
2
Foroudi, Pantea
2
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Inter-Organizational Relationships
1
Management for Professionals
1
Source
All
ECONIS (ZBW)
6
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
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