Leavy, Brian - In: Strategy & Leadership 48 (2020) 1, pp. 3-11
Thales Teixeira’ book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Findings: Professor … Teixeira argues that change in consumer behavior, rather than technology, is the primary source of disruption in many … chain, entrepreneurs can spot potential new opportunities for disruption and incumbents can figure out how best to respond …