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~accessRights:"restricted"
~person:"Kukar-Kinney, Monika"
~subject:"Rabatt"
~subject:"Schätzung"
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Rabatt
Schätzung
Consumer behaviour
2
Discounting
2
Diskontierung
2
Konsumentenverhalten
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Price promotions
2
Pricing strategy
2
Rebate
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Sales promotion
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Social discount rate
2
Soziale Diskontrate
2
Verkaufsförderung
2
Credibility
1
Daily deals
1
Discount credibility
1
Discounter
1
Discounters
1
Discounting of discounts
1
Einzelhandel
1
Glaubwürdigkeit
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Internet marketing
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Online buying
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Online-Marketing
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Retailing
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Kukar-Kinney, Monika
Rubio, Gonzalo
3
Biswas, Abhijit
2
Carlson, Jeffrey R.
2
DelVecchio, Devon
2
Farmer, Roger E. A.
2
Flood, Robert P.
2
González-Urteaga, Ana
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Guha, Abhijit
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Manresa, Elena
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Nieto Domenech, Belen
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Peñaranda, Francisco
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Rose, Andrew
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Sentana, Enrique
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Tan, Wee Kheng
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Abad Díaz, David
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Adamou, Alexander
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Andreoni, James
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Attari, Amin
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Azher, Sara
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Banerjee, Prantosh J.
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Banerjee, Somak
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Baskin, Ernest
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Berger, Paul D.
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Berkman, Henk
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Berman, Yonatan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
2
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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