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~accessRights:"restricted"
~person:"Mattila, Anna S."
~subject:"Brand management"
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Brand management
Consumer behaviour
64
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Beziehungsmarketing
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Dienstleistungsqualität
16
Relationship marketing
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Service quality
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Customer satisfaction
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Kundenzufriedenheit
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Mattila, Anna S.
Loureiro, Sandra Maria Correia
23
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Guzman, Francisco
17
Japutra, Arnold
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Melewar, T. C.
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Kunkel, Thilo
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Paul, Justin
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Rahman, Zillur
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Septianto, Felix
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Valette-Florence, Pierre
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Dens, Nathalie
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King, Ceridwyn
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Journal of business research : JBR
1
The Cornell hospitality quarterly
1
The journal of product & brand management
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ECONIS (ZBW)
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Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
3
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
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