//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Paul, Justin"
~subject:"Brand management"
~subject:"Brand"
~subject:"Social web"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "International journal of consumer studies"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
Social web
Werbewirkung
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
2
Markenführung
2
Markenimage
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
ChatGPT
1
Customer satisfaction
1
Einzelhandel
1
Internet marketing
1
Kundenzufriedenheit
1
MTMM
1
Measurement
1
Messung
1
Online-Marketing
1
Relationship marketing
1
Retail trade
1
Returns to scale
1
Scientific method
1
Shopping orientation
1
Skalenertrag
1
Social Web
1
Wissenschaftliche Methode
1
artificial neural network
1
benefits
1
brand attachment
1
brand communication
1
brand created content
1
brand equity
1
consumer research
1
consumer satisfaction
1
consumer-based brand equity
1
customer behaviour
1
mass prestige
1
masstige marketing
1
masstige scale
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Paul, Justin
Aitken, Robert
2
Loureiro, Sandra Maria Correia
2
Quintanilla, Claudia
2
Robertson, Kirsten
2
Thyne, Maree
2
Wang, Cheng Lu
2
Watkins, Leah
2
Zhou, Liying
2
Abraham, Mathew
1
Ahn, Jungsun
1
Akin, Tugce
1
Alagarsamy, Subburaj
1
Amezcua, Bernardo
1
Amorim, Inês Pessoa de
1
Aparicio-Valverde, Mireia
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Ashraf, Arif
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Bailey, Ainsworth Anthony
1
Balázs, Katalin
1
Baxter, Stacey
1
Behre, Barbara
1
Bene, Ágnes
1
Berkers, Pauwke
1
Bhanja, Nivedita
1
Bhattacharjee, Abhigyan
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chang, Yaping
1
Chen, Aihui
1
Chen, Han
1
more ...
less ...
Published in...
All
International journal of consumer studies
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->