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~person:"Rahman, Zillur"
~person:"Skiera, Bernd"
~person:"Wu, Luorong"
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Search: subject_exact:"Internet marketing"
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Internet marketing
20
Online-Marketing
20
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
10
Social web
10
Viral marketing
9
Virales Marketing
9
Beziehungsmarketing
7
Online retailing
7
Online-Handel
7
Relationship marketing
7
Brand management
6
Markenführung
6
Brand image
5
Customer integration
5
Kundenintegration
5
Markenimage
5
Confidence
4
Vertrauen
4
Bibliometrics
3
Bibliometrie
3
Brand loyalty
3
Customer satisfaction
3
Holiday behaviour
3
Kundenzufriedenheit
3
Markentreue
3
Online reviews
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
online reviews
3
Brand
2
Consumer engagement
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
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2
Geschlecht
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social media
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Rahman, Zillur
Skiera, Bernd
Wu, Luorong
Kreutzer, Ralf T.
31
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
16
Hudders, Liselot
13
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Ko, Eunju
12
Kumar, Vikas
11
Loureiro, Sandra Maria Correia
11
Ozuem, Wilson
11
Rana, Nripendra P.
11
Thaichon, Park
11
Filieri, Raffaele
10
Lammenett, Erwin
10
Martínez-López, Francisco J.
10
Okumus, Fevzi
10
Pauwels, Koen
10
Quach, Sara
10
Tucker, Catherine
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kannan, P. K.
9
Pelsmacker, Patrick de
9
Qiu, Liangfei
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Wilbur, Kenneth C.
9
Akram, Umair
8
Decarolis, Francesco
8
Fan, Weiguo
8
Grewal, Dhruv
8
Hinson, Robert
8
Jerath, Kinshuk
8
Karjaluoto, Heikki
8
Kumar, Subodha
8
Mariani, Marcello M.
8
Olbrich, Rainer
8
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
20
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10
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20
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date (oldest first)
1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
3
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
4
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
5
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
6
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
7
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
8
Social media envy : how experience sharing on social networking sites drives millennials' aspirational tourism consumption
Liu, Hongbo
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 355-369
Persistent link: https://www.econbiz.de/10011982807
Saved in:
9
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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