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~accessRights:"restricted"
~person:"Roy, Subhadip"
~subject:"Marketingmanagement"
~subject:"Perceived consumption vulnerability (PCV)"
~subject:"conceptual model"
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Marketingmanagement
Perceived consumption vulnerability (PCV)
conceptual model
Conceptual model
3
India
3
Indien
3
Celebrity endorsements
2
Qualitative Methode
2
Qualitative method
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Qualitative research
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eighth P of services
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endorsement theory
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in-depth interviews
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integrated marketing communication
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meaning transfer model
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metaphor
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multi-stakeholders
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nutraceuticals
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services marketing
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Roy, Subhadip
Jain, Varsha
2
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1
Afanas'jev, Mykola V.
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Alegre Martín, Joaquín
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Alves, Carina Frota
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Badraoui, Ismail
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Health marketing quarterly
1
Journal of marketing communications
1
Qualitative market research : an international journal
1
Services marketing quarterly
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ECONIS (ZBW)
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1
Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
Saved in:
2
Is "proof" the eighth "P" of service? : a
conceptual
model
and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
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