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~accessRights:"restricted"
~person:"Sauer, Nicola E."
~person:"Sharma, Piyush"
~person:"Wong, IpKin Anthony"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Customer retention
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Kundenbindung
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2
Brand
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Brand attachment
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Brand experience
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Sauer, Nicola E.
Sharma, Piyush
Wong, IpKin Anthony
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Chang, Chun-Ming
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Meier, Beat
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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