//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Schoenmueller, Verena"
~subject:"Brand"
~subject:"Branding"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Branding
Innovation
Beziehungsmarketing
1
Brand authenticity
1
Brand image
1
Brand management
1
Brand perception
1
Brand relationships
1
Consumer behaviour
1
Credibility
1
Glaubwürdigkeit
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Schoenmueller, Verena
Lee, Wai Jin
2
O'Cass, Aron
2
Roper, Stuart
2
Round, Griff
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Allen, Douglas E.
1
Andersen, Poul Houman
1
Bang, Nguyen
1
Brexendorf, Tim Oliver
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Canniford, Robin
1
Confos, Nicolla
1
Das, Enny
1
Davari, Arezoo
1
Davis, Teresa
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Ding, Ying
1
Fernandez Sabiote, Estela
1
Fritz, Kristine
1
Goulding, Christina
1
Grinsven, Bo
1
Grohs, Reinhard
1
Guzman, Francisco
1
Hampel, Stefan
1
Han, Sung Ho
1
Hebblethwaite, Denisa
1
Helm, Sabrina Verena
1
Hess, Alexandra Claudia
1
Iyer, Pramod
1
Kang, Mihuyn
1
Kedzior, Richard
1
Keller, Kevin Lane
1
Keller, L. R.
1
King, Ceridwyn
1
Kleppe, Ingeborg Astrid
1
Ko, Wai Wai
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->