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~accessRights:"restricted"
~person:"Schoenmueller, Verena"
~subject:"Branding"
~subject:"Innovation"
~subject:"Konsumentenverhalten"
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Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
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