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~accessRights:"restricted"
~person:"Singh, Balgopal"
~subject:"brand equity"
~subject:"environmental management"
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Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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