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~accessRights:"restricted"
~person:"Tkaczynski, Aaron"
~subject:"Market segmentation"
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Segmentation in social marketing : process, methods and application
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Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
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(pp. 109-125)
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2017
Persistent link: https://www.econbiz.de/10011557906
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