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~accessRights:"restricted"
~person:"Tyran, Jean-Robert"
~person:"Zhu, Weichun"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing : EJM
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Moral
identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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