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~accessRights:"restricted"
~person:"Waters, Richard D."
~person:"Wehmeier, Stefan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Public relations
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Öffentlichkeitsarbeit
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Waters, Richard D.
Wehmeier, Stefan
Bortree, Denise Sevick
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Hoffmann, Florian
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Huh, Jisu
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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ECONIS (ZBW)
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Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
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