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~person:"Zheng, Jiahao"
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Search: subject_exact:"Werbemusik"
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Zheng, Jiahao
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Journal of management analytics
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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