Mishra, Pramod Kumar; Shekhar, B. Raja - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 321-338
supply chain. The relative performances of the product and service, from view point of consumers, in a dairy-food supply … service level will put the supply chain at sub-optimal level of performance. On the contrary, a poor quality product with … highest level of service will also not perform well in the supply chain. However, the paper has endeavoured to assess both the …