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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Konsumentenverhalten
Brand management
5,569
Markenführung
5,569
Consumer behaviour
4,494
Brand image
4,379
Markenimage
4,379
Brand
2,483
Markenartikel
2,433
Beziehungsmarketing
1,469
Relationship marketing
1,469
Social Web
1,099
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1,099
Internet marketing
941
Online-Marketing
941
Werbewirkung
679
Luxury goods
497
Luxusgüter
497
Marketing management
480
Marketingmanagement
477
Customer satisfaction
473
Kundenzufriedenheit
473
Designation of origin
454
Herkunftsbezeichnung
454
Tourism marketing
438
Tourismusmarketing
438
Werbung
417
Brand loyalty
404
Emotion
364
Destination management
356
Destinationsmanagement
356
Markentreue
340
Viral marketing
334
Virales Marketing
334
Einzelhandel
314
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314
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304
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304
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292
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675
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4,685
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6
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4,691
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155
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155
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67
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67
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51
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24
Graue Literatur
17
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16
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16
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12
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4,675
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16
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Loureiro, Sandra Maria Correia
26
Han, Heesup
24
Ko, Eunju
22
Guzman, Francisco
20
Sarkar, Abhigyan
19
Phau, Ian
18
Japutra, Arnold
17
Melewar, T. C.
17
Paul, Justin
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Diamantopoulos, Adamantios
16
Ahn, Jiseon
15
Hollebeek, Linda D.
15
Dens, Nathalie
14
Khan, Imran
14
Park, Jungkun
14
Ekinci, Yuksel
13
Pelsmacker, Patrick de
13
Septianto, Felix
13
Veloutsou, Cleopatra
13
Rahman, Zillur
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Valette-Florence, Pierre
12
Dawes, John
11
Gilal, Faheem Gul
11
Gilal, Naeem Gul
11
Gilal, Rukhsana Gul
11
Johnson, Lester W.
11
Kunkel, Thilo
11
Torres, Ivonne M.
11
Zúñiga, Miguel Ángel
11
Casidy, Riza
10
Chen, Qimei
10
Liu, Chih-Hsing
10
Rather, Raouf Ahmad
10
Back, Ki-Joon
9
Dwivedi, Yogesh Kumar
9
Fazli-Salehi, Reza
9
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Journal of business research : JBR
424
Journal of retailing and consumer services
291
The journal of product & brand management
200
The journal of brand management : an international journal
186
Asia Pacific journal of marketing and logistics
80
Journal of marketing communications
79
International journal of hospitality management
72
International journal of advertising : the review of marketing communications
65
Psychology & marketing
64
Journal of international consumer marketing
61
Journal of strategic marketing
61
Journal of promotion management : innovations in planning and applied research
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International marketing review
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of Islamic marketing
46
Marketing intelligence & planning
46
European journal of marketing : EJM
42
Marketing letters : a journal of research in marketing
42
International journal of internet marketing and advertising : IJIMA
41
International journal of advertising : the quarterly review of marketing communications
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
39
International journal of consumer studies
37
Journal of advertising research
36
Journal of fashion marketing and management
36
Journal of global marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of promotion management : JPM
34
Journal of the Academy of Marketing Science
34
Journal of marketing
33
European journal of marketing
31
Journal of hospitality marketing & management
31
Journal of advertising
30
International journal of market research
29
The journal of consumer marketing
29
International journal of contemporary hospitality management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Global business review
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
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ECONIS (ZBW)
4,691
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
6
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
10
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
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