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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Markenartikel
Brand management
5,569
Markenführung
5,569
Consumer behaviour
4,494
Konsumentenverhalten
4,494
Brand image
4,379
Markenimage
4,379
Brand
2,483
Beziehungsmarketing
1,469
Relationship marketing
1,469
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1,099
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1,099
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941
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941
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679
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497
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497
Marketing management
480
Marketingmanagement
477
Customer satisfaction
473
Kundenzufriedenheit
473
Designation of origin
454
Herkunftsbezeichnung
454
Tourism marketing
438
Tourismusmarketing
438
Werbung
417
Brand loyalty
404
Emotion
364
Destination management
356
Destinationsmanagement
356
Markentreue
340
Viral marketing
334
Virales Marketing
334
Einzelhandel
314
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314
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304
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304
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292
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2,922
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6
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2,928
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135
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54
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48
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Sarkar, Abhigyan
15
Guzman, Francisco
13
Japutra, Arnold
13
Khan, Imran
13
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
Dens, Nathalie
12
Loureiro, Sandra Maria Correia
12
Dawes, John
11
Diamantopoulos, Adamantios
11
Johnson, Lester W.
11
Melewar, T. C.
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Septianto, Felix
11
Trinh, Giang
11
Bang, Nguyen
10
Foroudi, Pantea
10
Han, Heesup
10
Keller, Kevin Lane
10
Phau, Ian
10
Ekinci, Yuksel
9
Fetscherin, Marc
9
Rahman, Zillur
9
Sreejesh, S.
9
Torres, Ivonne M.
9
Zúñiga, Miguel Ángel
9
Kumar, Vikas
8
Zarantonello, Lia
8
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Casidy, Riza
7
Davvetas, Vasileios
7
Fazli-Salehi, Reza
7
Gupta, Suraksha
7
Ilicic, Jasmina
7
Leckie, Civilai
7
Madadi, Rozbeh
7
Valette-Florence, Pierre
7
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Journal of business research : JBR
245
The journal of brand management : an international journal
159
Journal of retailing and consumer services
146
The journal of product & brand management
139
Journal of marketing communications
57
International journal of advertising : the review of marketing communications
56
Psychology & marketing
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Asia Pacific journal of marketing and logistics
43
Journal of advertising research
41
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of strategic marketing
35
Marketing intelligence & planning
35
Journal of advertising
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Marketing letters : a journal of research in marketing
32
International journal of hospitality management
31
European journal of marketing : EJM
30
European journal of marketing
29
Journal of marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of market research
24
Journal of international consumer marketing
24
International journal of internet marketing and advertising : IJIMA
23
International journal of consumer studies
22
Journal of promotion management : JPM
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
International marketing review
20
Journal of the Academy of Marketing Science
20
Journal of consumer research : JCR ; an interdisciplinary journal
19
Journal of fashion marketing and management
19
Journal of retailing
19
Global business review
18
Journal of global marketing
18
Journal of hospitality marketing & management
18
International journal of contemporary hospitality management
17
Journal of marketing analytics : JMA
17
Business horizons
16
Journal of Islamic marketing
16
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ECONIS (ZBW)
2,928
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
6
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
10
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
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