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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Marketing management"
~subject:"USA"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
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