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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Mobile application"
~subject:"Mobiltelefon"
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Advertising effects
Mobile application
Mobiltelefon
Mobile business
656
Mobile Business
655
Consumer behaviour
340
Konsumentenverhalten
340
Mobile communications
324
Mobilkommunikation
324
Innovation adoption
229
Innovationsakzeptanz
229
Mobile Anwendung
206
Mobile phone
121
Electronic money
108
Elektronisches Geld
108
Online retailing
99
Online-Handel
99
Electronic Banking
91
Electronic banking
91
Electronic Commerce
90
Online-Marketing
84
Internet marketing
80
E-commerce
65
Mobile marketing
64
Mobile Marketing
63
Einzelhandel
55
Retail trade
55
Innovation diffusion
52
Innovationsdiffusion
52
Beziehungsmarketing
50
Relationship marketing
50
Customer satisfaction
45
Kundenzufriedenheit
45
Dienstleistungsqualität
44
Service quality
44
Mobile banking
41
USA
39
United States
39
India
38
Indien
38
Mobile commerce
35
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Article
265
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Graue Literatur
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Non-commercial literature
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English
276
German
9
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Al-Nabhani, Khalid
4
Ghose, Anindya
4
McLean, Graeme J.
4
Sajad Rezaei
4
Ahuja, Vandana
3
Chawla, Deepak
3
Cui, Xuebin
3
Groß, Michael
3
Swani, Kunal
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Behzad Foroughi
2
Brandt, Tobias
2
Buse, Stephan
2
Böhm, Markus
2
Chadha, Priyanka
2
Chen, Yubo
2
Choi, Jeonghye
2
Chopdar, Prasanta Kr.
2
Dix, Steve
2
Dwivedi, Yogesh Kumar
2
Filieri, Raffaele
2
Foo, Pik-Yin
2
Gera, Rajat
2
Gewald, Heiko
2
Grabner, Constantin
2
Han, Sang Pil
2
Hu, Wen Chen
2
Iranmanesh, Mohammad
2
Jamieson, Kyle
2
Joshi, Himanshu
2
Kesharwani, Ankit
2
Kini, Ranjan B.
2
Krcmar, Helmut
2
Kumar, Vikas
2
Kwon, Hyeokkoo Eric
2
Li, Beibei
2
Liu, Yinyuan
2
Marriott, Hannah
2
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IGI Global
8
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Journal of retailing and consumer services
18
Journal of business research : JBR
13
Information systems research : ISR
9
Technological forecasting & social change : an international journal
9
International journal of business information systems : IJBIS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of internet commerce
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing
5
Marketing intelligence & planning
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail and distribution management
4
Psychology & marketing
4
SpringerLink / Bücher
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of bank marketing
3
International journal of business innovation and research : IJBIR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic business : IJEB
3
International journal of services, economics and management
3
International journal of technology marketing : IJTMkt
3
Journal of hospitality marketing & management
3
Journal of management information systems : JMIS
3
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
3
Business horizons
2
Global business review
2
Information systems and e-business management : ISeB
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
International journal of contemporary hospitality management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
Journal of accounting & management information systems : JAMIS
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of hospitality and tourism insights
2
Journal of marketing communications
2
Journal of marketing research
2
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ECONIS (ZBW)
285
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1
Uncovering the quality factors driving the success of mobile payment apps
Yi, Jisu
;
Kim, Jongdae
;
Oh, Yun Kyung
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462180
Saved in:
2
Mobile ordering app adoption in restaurant industry during pandemic : an empirical study
Ganeshkumar C.
;
Meenakshi Sundaresan, M.
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014495758
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Service quality of online food delivery mobile application : an examination of the spillover effects of mobile app satisfaction
Lin, Pearl Ming Chu
;
Au, Wai Ching
;
Baum, Tom
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 906-926
Persistent link: https://www.econbiz.de/10014483798
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
A Software Framework for Mobile Apps in the Museum Application Domain
Baumgärtner, Tobias
-
2024
Introduction and Structure of the Thesis -- Motivation -- The Problem Domain -- Research Design and Goals -- Conceptual Foundation -- Framework Design -- Prototype Development -- Evaluation -- Conclusion.
Persistent link: https://www.econbiz.de/10014527978
Saved in:
7
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
8
Psychological ownership and users' continuous usage of domestic vs. foreign mobile payment apps : a comparison between China and the U.S
Liang, Xiaoning
;
Qi, Chenyue
;
Zhang, Chun
;
Li, Yaoqi
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549465
Saved in:
9
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
10
Reuse intention of augmented reality apps : recreational consciousness as moderator
Behzad Foroughi
;
Hongsachart, Hathaitip
;
Asadi, Shahla
; …
- In:
The service industries journal
44
(
2024
)
7/8
,
pp. 480-521
Persistent link: https://www.econbiz.de/10014551109
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