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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Perception"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
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2022
Persistent link: https://www.econbiz.de/10013263474
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo
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Bacchiega, Emanuele
;
Colucci, …
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2022
Persistent link: https://www.econbiz.de/10013187658
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Conspicuous consumption, human capital and poverty
Moav, Omer
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Neeman, Zvika
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2008
Persistent link: https://www.econbiz.de/10003728798
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Strategisches Mehrmarkencontrolling : Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515300
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