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~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Beziehungsmarketing
Markenimage
Brand image
396
Brand management
338
Markenführung
338
Brand equity
268
Consumer behaviour
242
Konsumentenverhalten
242
brand equity
145
Relationship marketing
109
Brand
101
Markenartikel
99
Social Web
54
Social web
54
Internet marketing
51
Online-Marketing
51
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
38
Marketingmanagement
38
Corporate Social Responsibility
26
Corporate social responsibility
26
Dienstleistungsqualität
26
Service quality
26
Einzelhandel
25
Retail trade
25
Firm performance
22
Unternehmenserfolg
22
Advertising effects
21
Brand loyalty
21
Corporate reputation
21
Firmenimage
21
Werbewirkung
21
Viral marketing
20
Virales Marketing
20
Markenwert
18
Advertising
17
Brand Equity
16
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16
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16
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76
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397
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Aufsatz in Zeitschrift
Reprint
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397
Aufsatz im Buch
15
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15
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7
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7
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5
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3
Aufsatzsammlung
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397
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Guzman, Francisco
7
Gil Saura, Irene
6
Liu, Chih-Hsing
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Keller, Kevin Lane
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Anselmsson, Johan
3
Butt, Muhammad Mohsin
3
Christodoulides, George
3
Ekinci, Yuksel
3
Iglesias, Oriol
3
Johnson, Lester W.
3
Kaufmann, Hans Rüdiger
3
Lambkin, Mary
3
Markovic, Stefan
3
Paul, Justin
3
Rahman, Mahabubur
3
Schivinski, Bruno
3
Tran Trung Vinh
3
Verma, Priyanka
3
Abratt, Russell
2
Alcántara-Pilar, Juan Miguel
2
Augusto, Mário Gomes
2
Baalbaki, Sally
2
Bang Nguyen Viet
2
Barrio-García, Salvador del
2
Beig, Faseeh Amin
2
Böger, Daniel
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Decker, Reinhold
2
Divakaran, Pradeep Kumar Ponnamma
2
Dwivedi, Abhishek
2
Filieri, Raffaele
2
Fuentes-Blasco, María
2
Garcia de los Salmones Sanchez, Maria del Mar
2
Gonçalves Filho, Cid
2
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Journal of business research : JBR
36
The journal of brand management : an international journal
22
Journal of retailing and consumer services
12
International journal of hospitality management
9
The journal of product & brand management
9
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
7
Global business review
6
International marketing review
6
Journal of marketing
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of marketing for higher education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Tourism management : research, policies, practice
5
International journal of consumer studies
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Human resource management
3
IIMB management review
3
International journal of business innovation and research : IJBIR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of retailing
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Vision : the journal of business perspective
3
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ECONIS (ZBW)
397
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1
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
8
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
9
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
10
Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19
Shuyi, Jiang
;
Al-Mamun, Abdullah
;
Farzana Naznen
- In:
Journal of science and technology policy management : JSTPM
15
(
2024
)
2
,
pp. 331-352
Persistent link: https://www.econbiz.de/10014469113
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