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~accessRights:"restricted"
~subject:"Brand image"
~subject:"Markenführung"
~type_genre:"Book section"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Building consumer-brand relationship in luxury brand management
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook of research on customer engagement
2
Handbook on cross-cultural marketing
2
Leveraging computer-mediated marketing environments
2
Management and inter/intra organizational relationships in the textile and apparel industry
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing accountability for marketing and non-marketing outcomes
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Sustainable Luxury : An International Perspective
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
A Research Agenda for Service Marketing
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AI-driven intelligent models for business excellence
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Analytics in finance and risk management
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China-focused cases : selected winners of the CEIBS global case contest
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Co-creation and well-being in tourism
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Creating a sustainable competitive position : ethical challenges for international firms
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Cross-border e-commerce marketing and management
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1
Activist brands : exploring the boundaries of controversy
Sandes, Fábio Shimabukuro
- In:
Effective digital marketing for improving society …
,
(pp. 143-153)
.
2024
Persistent link: https://www.econbiz.de/10014463411
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2
Proposal of a structural model to analyze the impact of brand trust on consumer adoption and behavior with chatbots
Matosas-López, Luis
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 236-253)
.
2024
Persistent link: https://www.econbiz.de/10014487614
Saved in:
3
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
4
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
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5
Case 18: sun care in the UAE : can a late entrant brand compete effectively?
Banerjee, Madhumita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 243-257)
.
2024
Persistent link: https://www.econbiz.de/10014528186
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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7
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
8
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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9
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
10
The influence of religious beliefs on Islamic brand love, happiness, and intention to travel : a qualitative approach
Yousef, Waleed Yahya
;
Yousif, Maisam
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 187-195)
.
2024
Persistent link: https://www.econbiz.de/10014536317
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