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~accessRights:"restricted"
~subject:"Brand image"
~type_genre:"Book section"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook on cross-cultural marketing
2
Marketing accountability for marketing and non-marketing outcomes
2
AI-driven intelligent models for business excellence
1
Analytics in finance and risk management
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China-focused cases : selected winners of the CEIBS global case contest
1
Co-creation and well-being in tourism
1
Contemporary issues in digital marketing
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Customer engagement marketing
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Economic, educational, and touristic development in Asia
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on customer engagement
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Handbook of research on driving industrial competitiveness with innovative design principles
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Handbook of research on new challenges and global outlooks in financial risk management
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Improving marketing strategies for private label products
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Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
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Leveraging consumer behavior and psychology in the digital economy
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Luxury marketing, sustainability and technology : the future of luxury management
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Management and information technology in the digital era : challenges and perspectives
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Management and inter/intra organizational relationships in the textile and apparel industry
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing analysis in sport business : global perspectives
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Proposal of a structural model to analyze the impact of brand trust on consumer adoption and behavior with chatbots
Matosas-López, Luis
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 236-253)
.
2024
Persistent link: https://www.econbiz.de/10014487614
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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3
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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4
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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5
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
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6
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
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7
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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8
Neuromarketing vs. brands
Küçün, Nihan Tomris
- In:
The role of brands in an era of over-information
,
(pp. 71-97)
.
2023
Persistent link: https://www.econbiz.de/10014365832
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9
Assessing the impact of sustainability news clips on fast-fashion brands purchase intention : a neuromarketing study
Hamelin, Nicolas
;
Chaudhary, Monica
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 116-134)
.
2023
Persistent link: https://www.econbiz.de/10014484481
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10
Sustainable cosmetics and perceived brand image on social networks : comparison between millennial and centennial women
Sahelices-Pinto, César
;
Lanero Carrizo, Ana
;
Vazquez …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 229-247)
.
2023
Persistent link: https://www.econbiz.de/10014320714
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