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~accessRights:"restricted"
~subject:"Brand loyalty"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Brand loyalty
Retail trade
Markentreue
340
Consumer behaviour
306
Konsumentenverhalten
306
Brand management
300
Markenführung
300
Beziehungsmarketing
295
Relationship marketing
295
Brand image
237
Markenimage
237
Brand
230
Markenartikel
230
brand loyalty
99
Customer satisfaction
82
Kundenzufriedenheit
82
Social Web
82
Social web
82
Internet marketing
64
Online-Marketing
64
Confidence
49
Vertrauen
49
Emotion
35
Customer integration
26
Kundenintegration
26
Customer retention
24
Kundenbindung
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Viral marketing
21
Virales Marketing
21
Hotel industry
20
Hotellerie
20
brand trust
18
Einzelhandel
16
Structural equation model
16
Strukturgleichungsmodell
16
Advertising effects
14
Werbewirkung
14
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66
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Article
340
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Article in journal
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340
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10
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10
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7
Conference paper
3
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3
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2
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2
Graue Literatur
2
Non-commercial literature
2
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2
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1
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1
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English
340
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Han, Heesup
8
Dawes, John
6
Fatma, Mobin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Fernandes, Teresa
3
Guzman, Francisco
3
Huang, Chao-Chin
3
Islam, Jamid Ul
3
Loureiro, Sandra Maria Correia
3
Nandy, Subarna
3
Rather, Raouf Ahmad
3
Rita, Paulo
3
Sondhi, Neena
3
Tran, Trang
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Back, Ki-Joon
2
Bang, Nguyen
2
Bartikowski, Boris
2
Bayram, Pelin
2
Byun, Kyung-Ah
2
Chen, Jiawen
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Ekinci, Yuksel
2
Elrehail, Hamzah
2
Esmaeilpour, Fariba
2
Fang, Shih Chieh
2
Giovanis, Apostolos
2
Guo, Rui
2
Hanks, Lydia
2
Hartnett, Nicole
2
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Journal of retailing and consumer services
26
The journal of product & brand management
18
The journal of brand management : an international journal
15
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
International journal of consumer studies
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
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ECONIS (ZBW)
340
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340
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
6
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
7
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
8
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
9
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
10
Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
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