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~accessRights:"restricted"
~subject:"Brand management"
~subject:"Internet"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Sammelwerk"
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Brand management
Internet
Website
735
Consumer behaviour
361
Konsumentenverhalten
361
Internet marketing
307
Online-Marketing
307
E-commerce
277
Electronic Commerce
277
Online retailing
272
Online-Handel
272
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144
Social web
144
Customer satisfaction
138
Kundenzufriedenheit
138
Dienstleistungsqualität
131
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131
Beziehungsmarketing
120
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120
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55
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Confidence
53
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53
Viral marketing
53
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Einzelhandel
52
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38
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Campo, Sara
3
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Law, Chun Hung Roberts
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Rubio Benito, Natalia
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of internet commerce
3
Journal of promotion management : innovations in planning and applied research
3
Technological forecasting & social change : an international journal
3
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Revista de contabilidad : RC-SAR
2
The journal of product & brand management
2
Advanced digital marketing strategies in a data-driven era
1
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
Electronic commerce research
1
Gadjah Mada international journal of business
1
Health marketing quarterly
1
Human systems management : HSM
1
Information systems management
1
Information systems research : ISR
1
International journal of Indian culture and business management : IJICBM
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of applied management science : IJAMS
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of human resource management
1
International journal of management practice : IJMP
1
International journal of nonprofit & voluntary sector marketing
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ECONIS (ZBW)
115
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1
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
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2
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
3
Assessing the effect of flight information presentation styles on the usability of airline web booking interface
Liu, Nicole Tsz Yeung
;
Wu, Cheng-Lung
- In:
Journal of air transport management
106
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013478559
Saved in:
4
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
5
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
6
Ecotourism as a tool for regional development in the area of prespa national forest park
Koliouska, Christiana
;
Andreopoulou, Zacharoula
; …
- In:
Operational Research Methods in Business, Finance and …
,
(pp. 121-127)
.
2023
Persistent link: https://www.econbiz.de/10014319850
Saved in:
7
Accessing the usability and accessibility of Indian higher education institution's websites
Agrawal, Gaurav
;
Dewangan, Devendra Kumar
;
Singh, Mayank
- In:
International journal of applied management science : IJAMS
15
(
2023
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014306718
Saved in:
8
Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
Saved in:
9
Electronic service quality (e-SQ) measurement : a cross-functional review
Nandankar, Sunil
;
Sachan, Amit
;
Mukherjee, Arindam
; …
- In:
International journal of quality & reliability management
40
(
2023
)
1
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013535629
Saved in:
10
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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