//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Investitionsgütermarketing"
~subject:"Theorie"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Investitionsgütermarketing
Theorie
Theory
B-to-B-Marketing
56
Business-to-business marketing
56
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
7
Relationship marketing
7
E-commerce
6
Electronic Commerce
6
Business-to-Business-Marketing
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Confidence
4
Customer integration
4
India
4
Indien
4
Kundenintegration
4
Markenführung
4
Markenimage
4
Vertrauen
4
Online retailing
3
Online-Handel
3
Online-Marketing
3
Physical distribution
3
Vertrieb
3
Africa
2
Afrika
2
Artificial intelligence
2
Betriebliche Wertschöpfung
2
Bundling strategy
2
Business network
2
Computerized method
2
Computerunterstützung
2
Credence goods
2
Customer satisfaction
2
Deutschland
2
Dienstleistungssektor
2
Germany
2
Großbritannien
2
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Thesis
Article in journal
112
Aufsatz in Zeitschrift
112
Hochschulschrift
12
Aufsatzsammlung
9
Collection of articles of several authors
5
Sammelwerk
5
Lehrbuch
3
Arbeitspapier
1
Book section
1
Conference paper
1
Graue Literatur
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Konferenzschrift
1
Non-commercial literature
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Bausback, Nadine
1
Burmann, Christoph
1
Germelmann, Class Christian
1
Maier, Florian
1
Retno, S. L.
1
Richter, Markus
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
1
Innovatives Markenmanagement
1
Research
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
2
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
3
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515494
Saved in:
4
Positionierung von Business-to-Business-Marken : Konzeption und empirische Analyse zur Rolle von Rationalität und Emotionalität
Bausback, Nadine
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->