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~subject:"Charitable organization"
~subject:"Direct marketing"
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Charitable organization
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810
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807
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426
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425
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344
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341
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300
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6
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4
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4
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4
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4
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4
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3
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3
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3
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International review on public and non-profit marketing
18
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18
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14
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11
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11
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10
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7
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7
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6
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5
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4
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Journal of public economics
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
308
Other ZBW resources
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1
Charity ugliness premium : donors' empathy for unattractiveness during the COVID-19 pandemic and implications for charity advertising
Yu, Ziyue
;
Yang, Shuai
;
Zheng, Hualu
;
Chang, Xinyu
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1463-1477
Persistent link: https://www.econbiz.de/10014575969
Saved in:
2
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
3
Does being religious or not matter? : a qualitative investigation of community fundraising events
Kocaman, Rıdvan
;
Özmen, Müjdat
;
Erdoğan, B. Zafer
- In:
Journal of enterprising communities : people and places …
18
(
2024
)
2
,
pp. 265-287
Persistent link: https://www.econbiz.de/10014513101
Saved in:
4
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
5
Regulating political advocacy by charities liberally
Murray, Ian
;
Umbers, Lachlan
;
Wesson, Murray
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
1
,
pp. 236-256
Persistent link: https://www.econbiz.de/10014581453
Saved in:
6
The legacy of voluntarism : charitable funding in the early NHS
Harris, Bernard
;
Cresswell, Rosemary
- In:
The economic history review
77
(
2024
)
2
,
pp. 554-583
Persistent link: https://www.econbiz.de/10014534859
Saved in:
7
Hot and cold : how do consumers hate and forgive offending charity brands?
Ren, Chen
;
Moisjejev, Dmytro Anatolijovyč
;
Rodrigo, …
- In:
Journal of philanthropy and marketing
29
(
2024
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014580105
Saved in:
8
"Be a game changer and keep the ball rolling" : exploring linkages between football clubs, charitable foundations and doing good
Hyndman, Noel
;
Liguori, Mariannunziata
- In:
Accounting, auditing & accountability journal
37
(
2024
)
2
,
pp. 502-529
Persistent link: https://www.econbiz.de/10014514548
Saved in:
9
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
Saved in:
10
Church charity fundraising in a decreasingly religious society : case of the Three Kings Collection in the Czech Republic
Dostál, Jakub
;
Hyánek, Vladimír
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014450567
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