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~accessRights:"restricted"
~subject:"Computer industry"
~subject:"E-commerce"
~subject:"Marketing management"
~subject:"United States"
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Enterprise & society : the international journal of business history
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Cross-buying after product failure recovery? : depends on how you feel about it
Umashankar, Nita
;
Srinivasan, Raji
;
Parker, Jeffrey R.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011450442
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Material incentives, market relations, and historical change : selling television sets in West Germany and the United States
Teupe, Sebastian
- In:
Enterprise & society : the international journal of …
17
(
2016
)
4
,
pp. 839-873
Persistent link: https://www.econbiz.de/10011582142
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