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~subject:"Consumer behaviour"
~subject:"Ästhetik"
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Consumer behaviour
Ästhetik
Produktgestaltung
1,015
Product design
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312
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309
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252
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214
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188
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85
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78
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Chen, Haipeng
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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14
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13
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10
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6
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6
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6
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6
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6
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6
The journal of brand management : an international journal
5
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4
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4
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4
The journal of product & brand management
4
International journal of production economics
3
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3
Multisensory packaging : designing new product experiences
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
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2
European journal of marketing : EJM
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2
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2
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2
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2
Journal of consumer behaviour
2
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2
Journal of food products marketing
2
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2
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2
Journal of travel and tourism marketing
2
SpringerLink / Bücher
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The international review of retail, distribution and consumer research
2
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1
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ECONIS (ZBW)
231
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1
Designer's attitude : the forms of designer's interactions with customers in the design-led innovation process
Park, Jaehyun
;
Lee, Seoyoun
;
Chang, Younghoon
;
Han, Hyo-Joo
- In:
Creativity and innovation management
33
(
2024
)
2
,
pp. 213-233
Persistent link: https://www.econbiz.de/10014566360
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2
Visual complexity in product design : how does the degree of elaborateness of the front-pack image impact consumers' responses?
Pleyers, Gordy
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1418-1445
Persistent link: https://www.econbiz.de/10014575963
Saved in:
3
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
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4
Sustainable packaging design and the consumer perspective : a systematic literature review
Branca, Generoso
;
Resciniti, Riccardo
;
Babin, Barry J.
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 77-111
Persistent link: https://www.econbiz.de/10014512452
Saved in:
5
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
6
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
7
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
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8
The effect of front-of-package nutrition labelling on product composition
Bauner, Christoph
;
Rahman, Rajib
- In:
European review of agricultural economics
51
(
2024
)
2
,
pp. 482-505
Persistent link: https://www.econbiz.de/10014634145
Saved in:
9
The social side of color : how social exclusion influences preferences for color combination
Mijin Kwon
;
Jeong, Eunmi
;
Youngjee Han
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1649-1667
Persistent link: https://www.econbiz.de/10014555649
Saved in:
10
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
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