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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Controlling"
~subject:"Deutschland"
~type_genre:"Book section"
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Consumer behaviour
Controlling
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
4
The sensory dimension of sustainable retailing : analysing in-store green atmospherics
Acuti, Diletta
;
Vannucci, Virginia
;
Pizzi, Gabriele
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 50-83)
.
2020
Persistent link: https://www.econbiz.de/10012226175
Saved in:
5
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
6
The aural nature of atmosphere in a retail setting
Renko, Sanda
;
Gregur, Tomislav
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 290-311)
.
2017
Persistent link: https://www.econbiz.de/10011647126
Saved in:
7
Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
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