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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Unternehmensnetzwerk"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
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Journal of marketing management : MM
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The influence of augmented reality on the consumer purchasing process
Murmura, Federica
;
Bravi, Laura
;
Pierli, Giada
;
Santos, …
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014549183
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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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