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~accessRights:"restricted"
~subject:"Customer satisfaction"
~subject:"Markenimage"
~subject:"Mobilkommunikation"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzbeitrag"
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Customer satisfaction
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Consumer behaviour
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Brand management
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Avramova, Yana R.
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The international review of retail, distribution and consumer research
7
International journal of advertising : the quarterly review of marketing communications
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing management : MM
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Journal of service theory and practice
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business process management journal
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
1
Ethics, social responsibility and sustainability in marketing
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Information technology and management
1
International journal of quality and service sciences
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Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research in transportation economics
1
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption : 6th International Conference on Economics and Social Sciences, ICESS 2023, Bucharest, Romania
1
Scientific Annals of Economics and Business
1
The TQM journal : the international review of organizational improvement
1
Towards the New Normal in Mobility : Technische und betriebswirtschaftliche Aspekte
1
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ECONIS (ZBW)
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1
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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2
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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3
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
4
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
Saved in:
5
Southeast Asian youth's long-term desire to use mobile payments
Yasri
;
Budiarti, Astra Prima
;
Lasmini, Rizki Sri
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 511-522)
.
2024
Persistent link: https://www.econbiz.de/10014564318
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6
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
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7
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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8
The use of mobile technologies for shopping during the pre-Covid-19 pandemic versus Covid-19 pandemic time : a gender-based quantitative study
Fernando, Kelaniyage Shihan Dilruk
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 141-154)
.
2023
Persistent link: https://www.econbiz.de/10014316799
Saved in:
9
Mobility and trust in algorithms : attitude of consumers towards algorithmic decision-making systems in the mobility sector
Römer, Jessica
;
Rana, Zunera
;
Sickmann, Jörn
;
Pitz, Thomas
- In:
Towards the New Normal in Mobility : Technische und …
,
(pp. 569-594)
.
2023
Persistent link: https://www.econbiz.de/10014284434
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10
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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