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~accessRights:"restricted"
~subject:"Datenschutz"
~subject:"Germany"
~type_genre:"Konferenzbeitrag"
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Study on WeChat marketing strategy based on the purchase intention of youth group
Zhao, Jingkun
;
Liu, Honglu
;
Pei, Yilei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011763312
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