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~subject:"Germany"
~subject:"Internet marketing"
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Hornuf, Lars
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
4
Technological forecasting & social change : an international journal
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
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SpringerLink / Bücher
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DuD-Fachbeiträge
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Internet und Gesellschaft : Schriften des Alexander-von-Humboldt-Institut für Internet und Gesellschaft
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Journal of consumer marketing
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Journal of internet commerce
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Artificial intelligence in marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Corporate communications : an international journal
1
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
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Digital responses to Covid-19 : digital innovation, transformation, and entrepreneurship during pandemic outbreaks
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Electronic markets : the international journal on networked business
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ECONIS (ZBW)
161
RePEc
1
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41
Privacy
concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge
Morimoto, Mariko
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 431-451
Persistent link: https://www.econbiz.de/10012586668
Saved in:
42
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
43
The economics of the German investigation of Facebook's data collection
Budzinski, Oliver
;
Gruševaja, Marina
;
Noskova, Victoriia
- In:
Market and competition law review
5
(
2021
)
1
,
pp. 43-80
of traditional money,
privacy
concerns, etc.). Due to such challenges, investigations of such markets are of high …
Persistent link: https://www.econbiz.de/10013163504
Saved in:
44
Social media users' online subjective well-being and fatigue : a network heterogeneity perspective
Kaur, Puneet
;
Islam, Nazrul
;
Tandon, Anushree
;
Dhir, …
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013174366
Saved in:
45
Measuring consumer well-being from using free-of-charge digital services : the case of navigation apps
Sobolewski, Maciej
- In:
Information economics and policy : IEP
56
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013207633
Saved in:
46
Privacy
on the road? : evaluating German consumers’ intention to use connected cars
Buck, Christoph
;
Reith, Riccardo Emanuel Albert
- In:
International journal of automotive technology and …
20
(
2020
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10012391251
Saved in:
47
Big data analytics of corporate internet disclosures
Basuony, Mohamed A. K.
;
Mohamed, Ehab K. A.
;
Elragal, Ahmed
- In:
Accounting research journal
35
(
2022
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012886439
Saved in:
48
Aufklärung von Compliance-Verstößen : Whistleblowing, Arbeitnehmerüberwachung, Auskunftspflichten
Rudkowski, Lena
-
2022
-
3. Auflage
Dieses Buch bietet einen Überblick über praxisrelevante rechtliche Fragen im Zusammenhang mit Compliance-Verstößen. Von Routinekontrollen bis zum Ernstfall der Ermittlungen gegen Unternehmensangehörige wird dargestellt, wie Unternehmen das Verhalten Ihrer Mitarbeiter kontrollieren, ohne...
Persistent link: https://www.econbiz.de/10013461554
Saved in:
49
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation,
privacy
concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
50
Herleitung eines möglichen Qualitätssicherungskonzepts für digitale M-Health-Angebote in der Prävention und Gesundheitsförderung
Bellinghausen, Mathias
;
Waerdt, Luisa Maria
; …
- In:
Praxisbeispiele der Digitalisierung : Trends, Best …
,
(pp. 237-269)
.
2022
Persistent link: https://www.econbiz.de/10013429137
Saved in:
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