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~accessRights:"restricted"
~subject:"Innovation"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Innovation
Marketing
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International Conference on Strategic Innovative Marketing <5., 2016, Athen>
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8
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5
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4
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Environmental, social, and governance perspectives on economic development in Asia ; part B
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Fashion branding and communication : core strategies of European luxury brands
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Global business and finance review
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Health marketing quarterly
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
118
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1
Entrepreneurial performance and marketing analytics : the role of new product innovation
Lin, Fenfang
;
Eng, Teck Yong
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 418-440
Persistent link: https://www.econbiz.de/10014512733
Saved in:
2
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
3
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
4
Rebranding a traditional industry : how fountain pens enter luxury market
Li, Zhixian
;
Fan, Chunxing
- In:
Nankai business review international
15
(
2024
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10014515932
Saved in:
5
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
6
Managing the product innovations paradox : the individual and synergistic role of the firm inside-out and outside-in marketing capability
Ali, Shabahat
;
Wu, Weiwei
;
Ali, Sadaqat
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 504-530
Persistent link: https://www.econbiz.de/10014231548
Saved in:
7
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
8
Product innovation, diffusion and endogenous growth
Klein, Michael A.
;
Şener, Fuat
- In:
Review of economic dynamics
48
(
2023
),
pp. 178-201
Persistent link: https://www.econbiz.de/10014250736
Saved in:
9
Removing silos to enable data-driven decisions : the importance of marketing and IT knowledge, cooperation, and information quality
Sleep, Stefan
;
Gala, Prachi
;
Harrison, Dana E.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534134
Saved in:
10
Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish
;
Abou-Shouk, Mohamed
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921
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