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~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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International journal of consumer studies
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21
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8
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6
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5
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2
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2
Management research review
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The international review of retail, distribution and consumer research
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Baltic journal of management : BJM
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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European journal of operational research : EJOR
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International journal of business and emerging markets : IJBEM
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International journal of business forecasting and marketing intelligence : IJBFMI
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1
Consumer cynicism : interdisciplinary hybrid review and research agenda
Indibara, Indirah
;
Halder, Deepa
;
Varshney, Sanjeev
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2724-2746
Persistent link: https://www.econbiz.de/10014427358
Saved in:
2
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
3
Financial self-efficacy of consumers : a review and research agenda
Gulati, Anmol
;
Singh, Sultan
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-38
Persistent link: https://www.econbiz.de/10014531593
Saved in:
4
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
5
Evaluating advanced product return forecasting algorithms : a (meta-)review integrating consumer returns research
Karl, David
- In:
International journal of business forecasting and …
9
(
2024
)
2
,
pp. 213-241
Persistent link: https://www.econbiz.de/10014512031
Saved in:
6
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Saved in:
7
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
8
Delving into the behaviour of sharing economy consumers : a
literature
review
Grieco, Cecilia
;
Palagonia, Chiara
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10014519711
Saved in:
9
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
10
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
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